Dubai Chocolate: Okay look, for months I kept seeing these stupid videos on Instagram and TikTok(Dubai Chocolate). Someone cracks open a fat chocolate bar, bright green goo pours out with crunchy bits, everyone screams “OMG”, and I’m sitting there thinking: “It’s literally just chocolate. Calm down.”
Then one day I saw it in a shop (not even the real one, just some copy), thought “fine, whatever, I’ll try it so I can stop being curious”, and… damn. I was wrong. It’s actually really good. Like stupidly good. So now I’m here writing about it because apparently I need to tell someone.
Credit by: AI Generated Img
What even is this thing?(Dubai Chocolate)
It’s a thick milk chocolate bar filled with pistachio cream + tahini + crispy toasted kataifi (that shredded filo pastry stuff you see in Middle Eastern sweets). You bite it and you get:
- snap from the chocolate
- creamy pistachio hit
- crunch from the pastry threads
- tiny background saltiness from the tahini
It’s like someone took knafeh (that syrupy cheese-pastry dessert), removed the cheese and syrup, added pistachios, then just shoved the whole thing inside chocolate. Sounds weird. Tastes amazing(Dubai Chocolate).
The green color is mostly for show – it looks insane on camera. That’s like 80% of why it blew up.
Credit by: AI Generated Img
Where the hell did it actually come from?
It started in Dubai around 2021–2022. A woman named Sarah (who was pregnant and craving knafeh) and a chef called Nouel started messing around in the kitchen. They put it online through their brand FIX Dessert Chocolatier under the name “Can’t Get Knafeh of It”.
It sold okay locally. Then some random influencer posted a breaking video in late 2023, it got like 100 million views or something ridiculous, and suddenly the whole planet wanted it. By 2024–2025 it was in Costco, Aldi, gas stations, everywhere. People were literally fighting over pistachios in some countries because demand went nuts (pun intended).
The real original bars are still mostly only in UAE and they do tiny drops. Everyone else is eating inspired versions or straight-up copies.
Credit by: AI Generated Img
Is the hype real or just social media BS?
Both. The videos are 100% manufactured hype – perfect lighting, slow-mo crack, green filling spilling like it’s CGI. That part is fake.
But the actual taste? No, that part is legit. It’s not like those viral cookies that taste like cardboard once you actually buy them. This one slaps even when you eat it alone in your kitchen at 1 a.m. The crunch is addictive. The pistachio is strong but not fake-tasting (as long as you don’t buy the cheapest knock-off).
Credit by: AI Generated Img
Which ones are actually worth buying?
From what I’ve tried and what friends have sent me:
- Lindt Dubai-inspired bar – easiest to find, pretty damn good, great crunch, not too sweet. Like ₹400–600 depending on where you get it.
- Godiva version – richer, more expensive, feels fancy.
- Aldi / Lidl type – surprisingly decent for the price.
- Random Turkish or Emirati brands on Amazon or Instagram shops – some are better than Lindt, some are worse. Read reviews hard.
- Local dessert places in big Indian cities – some are making fresh ones now and they’re often the best (but expensive).
The original FIX one? Looks amazing but good luck getting it unless you’re in Dubai or have a friend there.
Credit by: AI Generated Img
I tried making it at home (and failed twice)
First attempt: I burned the kataifi. Tasted like charcoal. Second attempt: used cheap pistachio spread. Tasted like plastic. Third attempt: finally got it decent.
What I did:
- Bought kataifi from a Middle Eastern store (or online)
- Toasted it in butter till golden (don’t walk away)
- Mixed it with real pistachio butter + bit of tahini + pinch salt
- Melted good milk chocolate (I used Lindt cooking chocolate)
- Poured thin layer in silicone mold, froze it
- Added filling, pressed it flat
- Covered with more chocolate, banged the mold to get air bubbles out
- Fridge overnight
It’s not as pretty as the real thing but tastes almost the same. Way cheaper if you make a big batch.
Pro tip: let it sit out 10 minutes before eating. Cold straight from fridge it’s too hard and the crunch isn’t as good.
Credit by: AI Generated Img
Read More Recipes: Mysore Pak – the sweet I can never say no to
Bottom line – should you waste money on it?
If you like pistachio + chocolate + crunch = yes, 100%. If you hate pistachio or think ₹500+ for chocolate is robbery = skip it.
For me? I’ve bought four different bars in the last month. I’m part of the problem now.
Anyone else tried it? Which version did you like most? Or did you make it at home and beat the store ones? Tell me I’m not the only one who got sucked in.🍫
